In fear conditioning, extinction targets harm expectancy as well as the fear response, but it often fails to eradicate the negative affective value that is associated with the conditioned stimulus. In ...

For clinical purposes, the relevance of counterconditioning is to change maladaptive associations between cues associated with outcomes of a particular value so that, for example, feared objects or ...

Revised: This Reviewed Preprint has been revised by the authors in response to the previous round of peer review; the eLife assessment and the public reviews have been updated where necessary by the ...

See how stimuli, counterconditioning, desensitization and medication come into play. Use response substitution. Discontinue all forms of punishment. Focus instead on distraction and redirection of ...

Wield the benevolent brainwashing powers of classical conditioning and desensitization to both fix and prevent problem behaviors in your veterinary practice. Do you salivate at the sound of an ice ...