Loyalty is supposed to be a two‑way street, yet many rewards programs seem to have forgotten that, rolling out changes that ...

National chains that have established loyalty programs through larger coalitions rank higher than stores with only a regional presence ...

Most loyalty programs don't fail because of bad technology. They fail because someone copied a competitor's model without ...

Are loyalty programs or AI more important for businesses to focus on in the coming year? In truth, they are deeply ...

The updated Inner Circle platform gives members a different way to earn rewards through qualifying fuel purchases and ...

In a retail landscape where customers are overwhelmed by choices — where to shop, how to shop, which brands to shop — loyalty is more important than ever. It's not just about the sheer number of ...

Consumers judge brands within the first purchase and then decide whether the loyalty points are worth collecting later.

Paid loyalty programs are an increasingly popular way for businesses to retain customers and increase brand loyalty. If you’re thinking about offering a paid loyalty program, you’re not alone.

Should you rush to join Alaska Airlines' Atmos Loyalty Program?

The brand has the highest loyalty among U.S. grocers because loyalty is a strategy, not just a program, experts say.

What are the best UK loyalty programs, and how can you get more for less when you play online? If this is a question you want ...