The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Brand strategists and ...

Twitter added several new features to its Audience Insights dashboard, positioning marketers to leverage persona targeting and segmentation capabilities to help increase the response rate to Twitter ...

In an economic environment where marketers are being pressed to find new avenues for growth, you would imagine segmentation and targeting would play a key role. Yet, according to Marketing Week’s ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

hShankar Prasad dishes out the details on festive ad spends, geo segmentation taking a backseat and more. Plum, a direct-to-consumer (D2C) beauty and personal care brand, which turned 10 years old in ...