YouTube is expanding its YouTube Shorts business. Starting in early 2023, Shorts creators who reach 10 million shorts views ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

With innovation comes competition, and YouTube knows it. In an effort to compete with TikTok, Instagram Reels, and other short-form video platforms, YouTube launched Shorts in September 2020. Shorts ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

A new SocialWick review of public monetization terms finds that TikTok, YouTube Shorts, and Instagram Reels use materially ...

YouTube is turning off the money tap for low-effort, mass-produced content. In a recent update to its YouTube Partner Program (YPP) guidelines, the video giant clarified its stance on “inauthentic ...

During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. YouTube also added a ...

YouTube has introduced a new feature that allows eligible creators to upload and edit custom thumbnails for Shorts, ...

YouTube CEO Neal Mohan, the morning after the platform's big ad pitch and party in New York City, had a new milestone to share: YouTube Shorts, its TikTok-style short-form video product, has reached ...